eBay Brand Specialist in Istanbul, Turkey
Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.
Understand the market – brand perceptions, users, competition and future market trends and potentials, through e.g. market research, surveys and competitor monitoring and take necessary actions.
Coordinate brand communication activities in line with brand and marketing strategy.
Track and analyse the brand performance with the help of support units and third parties.
Manage, execute and report the social efforts across various social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.) to reach the desired outcomes.
Execution of ATL planning and report outcomes.
Work with creative/digital agency to develop and implement consumer facing brand/marketing campaigns, brand communication related projects.
Work with our external media buying agency to develop comprehensive media plans that amplifies our media spend.
Communicates the business’s goals and represent the business’s interests to the team.
Partners with Digital marketing, Market Research teams to ensure that campaign or project objectives are measured.
Creates creative briefs, project briefs and program plans for cross-channel campaigns.
Works closely with the project team in order to maintain continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
Contribute to the development of marketing strategy briefs to ensure brand strategy and insights are clearly reflected within them. Review and provide feedback on agency development of brand-level communications work.
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eBay Inc. is an equal opportunity employer, dedicated to workforce diversity. All qualified applicants will receive consideration for employment without regard to their protected veteran status and will not be discriminated against on the basis of disability or long term unemployment circumstances. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org. We will make every effort to respond to your request for disability assistance as soon as possible.