BD (Becton, Dickinson and Company) HDS/Oncology PM in Istanbul, Turkey

Job Description Summary

Market and customer mapping

KOL development and engagement

Stakeholder mapping and management

Market Access : Include CSTD in reimbursement scheme

Market Shaping: Increase CSTD awareness

Customer and product segmentation: Define customer needs and create value offering for HDS portfolio

Creation of marketing tools and training

Work in close collaboration with distributors

Job Description

Key Tasks & Responsibilities

  • To participate actively in formulating and to ensure the implementation of brand strategies and tactics to generate sales growth in the market

  • To grow brand awareness through a number of activities with involvement of KOLs

  • To assure meaningful and actionable market knowledge and insights/analytics in the market

  • To understand and analyze buying process, segmentation and targeting

  • Contribute to define offer development (competitive analysis and profiling, product benefit analysis, product positioning and positioning statement)

  • Contribute to the development of marketing plan

  • Adapt approved messaging to commercial actions (sales force, distributors, wholesalers etc..)

  • Contribute to demand forecast in close collaboration with local management and other local functions

  • Attend sales meeting to get feedback from the team

  • Coordinate and manage organization of local congresses and local workshops (e.g. mini-Titan)

  • Communicate continuously with Regional Marketing team to share trends, competition behaviors, change in environment, feedback from the field, learning from campaigns.

  • Map business opportunities

  • Create tactics (sampling, commercial actions,…) with a critical view on return on investment

  • Ensure close collaboration with European/Regional marketing team to coordinate local projects and maximize European campaigns to leverage resources

  • Responsible for the right balance between commercial and promotional actions & budget (PR, sponsoring, donation, customer facing events, …)

  • Be the point of reference in terms of safety

  • Remain up-to-date as regards clinical literature and local clinical activities

  • Drive for well-grounded clinically based marketing tactics


  • Graduated from a reputable University. MBA an asset

  • Excellent knowledge of MS Office applications

  • Being fluent in English

  • Minimum of 3-5 years experience

  • Experience within the healthcare environment preferably in Oncology

Professional Skills & Key Competencies

  • Experienced and successful negotiator

  • Knowledge and understanding of National Healthcare System procurement procedures

  • Must be able to demonstrate progressive achievements both

  • Individually and within team environment.

  • Strong strategic thinker who anticipates trends and competitive activity

  • Judges and adjusts priorities to achieve personal and team objectives

  • Demonstrates strong planning and organisation skills and ability to execute plans

  • Shows a strong aptitude for dealing with ambiguity

  • Demonstrates strong business acumen (including ability to analyse information and make recommendations to management)

  • Is highly results driven as well as being solution-focused and goal-oriented

  • Self-motivated and exhibits a positive “can-do” attitude

  • Displays high levels of self-awareness and maturity. Reliable, supportive, committed and passionate about the healthcare business.

  • Exhibits good communication skills and can work effectively at all levels, both internally and externally.

  • Is an excellent team player.

Primary Work Location

TUR Istanbul - Rüzgarlıbahçe Mah

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.