The Estee Lauder Companies Marketing Manager (ADF&Smashbox&Glam Glow) in Istanbul, Turkey
Marketing Manager (ADF&Smashbox&Glam Glow)
Brand: Aramis and Designer Fragrances
- Ensures Customer and Market GrowthDevelops marketing plan for Brand
Works with Brand manager to develop marketing and sales objectives (including sales volume and profit forecasts), plans and budgets
Considers global Brand objectives and offerings, marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends to:
Formulate marketing and sales objectives
Make product selection, assortment and pricing decisions
Makes decisions on promotional items (including collateral) and creative concepts
Plan and develop programs
Develop marketing and media plans and calendars
Shares findings on market trends (customers, prices, products and competition) with Brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings
Assists in determining discontinuations and price increase recommendations for existing products and price for new products
Develops forecasts for products and promotional materials and shares with Brand manager
Assists in the development of fiscal year budgets. Presents the marketing budget to Brand manager, reviews and revises.
Builds relationships with business partners and key customers; makes recommendations to Brand manager on yearly targets, as well as on counter/store site selection and supports Brand manager in negotiations with business partners
Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans
Provides programs to consumer groups as required, such as corporate services, community organizations, and professional trade associationsSpearheads marketing research and analysis
Analyzes the business, evaluates competitive challenges, and identifies opportunities for growth
Monitors field information and trends in markets, customers, products, prices, channels and competition
Maintains competitive library and is the main source of competitive documentation. Prepares market trend updates
Prepares Brand category performance analysis and responsible for Brand segment category reviews as needed
Prepare all analyses for pricing, cost of goods, price increase or line editing projects. Prepares cost/retail objectives capturing comparable Brand and competitive pricing. Responsible for COG feasibility analysis and work requests for new projects.
Conducts post launch evaluation analysis of major programs
Identifies cost-saving and value-enhancing opportunities for the BrandPromotes and protects Brand identity
Ensures that Brand image and position are properly maintained in people and materials, in accordance with corporate standards
Represents Brand in a professional and positive manner when interacting with staff, customers and business partners
Monitors for appropriate implementation of Brand identity tools.
Secures media placements with radio, television, newspapers, and magazines based on press mailings, conferences and one-on-one presentations.
- Manages Operational Effectiveness
Ensures strong execution of Brand marketing plans/calendars and major launches
Oversees the processes critical to the execution of marketing plans, i.e.: Project Turnovers, Creative Requests, Marketing Bulletins and Concept Proposals
Manages marketing activities associated with new door and market launches
Ex: choosing space and location, registering and forecasting products, ordering testers and developing the marketing calendar and launch plan
Orders product, promotional items (including collateral/visual merchandizing) and advertising materials
Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Recommends plans to reduce excess inventory levels
Represents marketing at weekly meetings. Responsible for preparation, re-cap, and follow-up of internal meetings in regards to programs in process.
Keeps New York informed of activities within public relations area and local media by providing clipping reports, tabulations, and ongoing status reports; maintains up-to-date press lists tailored to Brand's specific requirements.
Responsible for developing and monitoring Public Relations budget; reviews on timely basis to determine status.
Prepares timely and accurate marketing bulletins.
Interfaces, on an ongoing basis, with all support functions (Product Development, Packaging, Design/Creative and Visual Merchandizing, Training/Education, GlobalCommunications, and Forecasting) to:
Facilitate the progress of programs
Discuss and develop new and modified ideas for products, promotional items, creative concepts, packaging, and communications to meet market specific needs
Ensure appropriate product, material, and concept development
Discuss market trends
Communicate marketing initiatives
Anticipate, identify, and seek resolutions to issues that may arise
Supports Brand manager to develop trade presentations and strong sell‑through systems
Helps develop sales cycle material to meet specific distribution requirements; follows up with Brand in New York and suppliers for locally produced items
Maintains contact with distribution centers and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary
Monitors expenses to ensure that they stay within budget
Manages advertising and promotional budget
Ensures timely delivery to customers
Provides input to merchandising, creative development, market development, sales promotion, distribution and suggested wholesale price
- Improves Business Processes
Identifies ideas for new product development and shares with Brand manager
Makes proposals and recommendations regarding media and advertising choices to Brand manager. Reviews choice of media with Brand manager and makes specific recommendations as necessary.
Interfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs. Reviews complaints and suggestions relative to assigned products. Submits a report of findings and conclusions
Identifies opportunities utilizing new creative approaches and develops initiatives. Maps out strategies for regular business and new product launches/introductions
Makes recommendations to the existing line based on reformulation, repackaging or value analysis needs
Evaluates promotion and advertising program. Recommends improvements or changes.
- Leads and Develops People
Provides leadership, guidance and management to staff
Establishes high workplace operating standards and values
Provides input in setting performance objectives for team
Clearly communicates priorities and required results with team
Provides input in assessing performance of team-members
With Brand manager, provides coaching, feedback, development opportunities and recognition to staff
Influences others to achieve difficult goals
Maintains appropriate communication with different functional areas of the brand, and with the region and New York when required
Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities
The ability to handle a multitude of projects and issues at one time
Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
Organization and an orientation to detail
Self-motivation; High energy level; the ability to work independently
An interest in learning and the ability to integrate information to identify the implications of macro trends for the business.
An open-mindedness. Actively elicits different points of view and understands different perspectives
Respected and enthusiastic leader
Broad/strategic thinker; seeks continual learning and is open-minded
Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.
Ambitious; sets high standards. Sets challenging yet attainable goals. Takes calculated risks
Strong communicator; clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective, e.g. when to be directiveand when to seek discussion and input.
Genuinely interested in developing others
Works cooperatively with peers, management, subordinates, and other departments
Makes others feel valuedListens attentively. Acknowledges the feelings, views, and contributions of others. Encourages participation in decision making.
Seeks personal improvement and adapts behavior to feedback and experience
Primary Location: Europe, Middle East, Africa-TR-34-Istanbul
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 175045