The Estee Lauder Companies Marketing Manager (ADF&Smashbox&Glam Glow) in Istanbul, Turkey

Marketing Manager (ADF&Smashbox&Glam Glow)

Brand: Aramis and Designer Fragrances

Description

  1. Ensures Customer and Market GrowthDevelops marketing plan for Brand
  • Works with Brand manager to develop marketing and sales objectives (including sales volume and profit forecasts), plans and budgets

  • Considers global Brand objectives and offerings, marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends to:

  • Formulate marketing and sales objectives

  • Make product selection, assortment and pricing decisions

  • Makes decisions on promotional items (including collateral) and creative concepts

  • Plan and develop programs

  • Develop marketing and media plans and calendars

  • Shares findings on market trends (customers, prices, products and competition) with Brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings

  • Assists in determining discontinuations and price increase recommendations for existing products and price for new products

  • Develops forecasts for products and promotional materials and shares with Brand manager

  • Assists in the development of fiscal year budgets. Presents the marketing budget to Brand manager, reviews and revises.

  • Builds relationships with business partners and key customers; makes recommendations to Brand manager on yearly targets, as well as on counter/store site selection and supports Brand manager in negotiations with business partners

  • Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans

  • Provides programs to consumer groups as required, such as corporate services, community organizations, and professional trade associationsSpearheads marketing research and analysis

  • Analyzes the business, evaluates competitive challenges, and identifies opportunities for growth

  • Monitors field information and trends in markets, customers, products, prices, channels and competition

  • Maintains competitive library and is the main source of competitive documentation. Prepares market trend updates

  • Prepares Brand category performance analysis and responsible for Brand segment category reviews as needed

  • Prepare all analyses for pricing, cost of goods, price increase or line editing projects. Prepares cost/retail objectives capturing comparable Brand and competitive pricing. Responsible for COG feasibility analysis and work requests for new projects.

  • Conducts post launch evaluation analysis of major programs

  • Identifies cost-saving and value-enhancing opportunities for the BrandPromotes and protects Brand identity

  • Ensures that Brand image and position are properly maintained in people and materials, in accordance with corporate standards

  • Represents Brand in a professional and positive manner when interacting with staff, customers and business partners

  • Monitors for appropriate implementation of Brand identity tools.

  • Secures media placements with radio, television, newspapers, and magazines based on press mailings, conferences and one-on-one presentations.

  1. Manages Operational Effectiveness
  • Ensures strong execution of Brand marketing plans/calendars and major launches

  • Oversees the processes critical to the execution of marketing plans, i.e.: Project Turnovers, Creative Requests, Marketing Bulletins and Concept Proposals

  • Manages marketing activities associated with new door and market launches

  • Ex: choosing space and location, registering and forecasting products, ordering testers and developing the marketing calendar and launch plan

  • Orders product, promotional items (including collateral/visual merchandizing) and advertising materials

  • Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Recommends plans to reduce excess inventory levels

  • Represents marketing at weekly meetings. Responsible for preparation, re-cap, and follow-up of internal meetings in regards to programs in process.

  • Keeps New York informed of activities within public relations area and local media by providing clipping reports, tabulations, and ongoing status reports; maintains up-to-date press lists tailored to Brand's specific requirements.

  • Responsible for developing and monitoring Public Relations budget; reviews on timely basis to determine status.

  • Prepares timely and accurate marketing bulletins.

  • Interfaces, on an ongoing basis, with all support functions (Product Development, Packaging, Design/Creative and Visual Merchandizing, Training/Education, GlobalCommunications, and Forecasting) to:

  • Facilitate the progress of programs

  • Discuss and develop new and modified ideas for products, promotional items, creative concepts, packaging, and communications to meet market specific needs

  • Ensure appropriate product, material, and concept development

  • Discuss market trends

  • Communicate marketing initiatives

  • Anticipate, identify, and seek resolutions to issues that may arise

  • Supports Brand manager to develop trade presentations and strong sell‑through systems

  • Helps develop sales cycle material to meet specific distribution requirements; follows up with Brand in New York and suppliers for locally produced items

  • Maintains contact with distribution centers and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary

  • Monitors expenses to ensure that they stay within budget

  • Manages advertising and promotional budget

  • Ensures timely delivery to customers

  • Provides input to merchandising, creative development, market development, sales promotion, distribution and suggested wholesale price

  1. Improves Business Processes
  • Identifies ideas for new product development and shares with Brand manager

  • Makes proposals and recommendations regarding media and advertising choices to Brand manager. Reviews choice of media with Brand manager and makes specific recommendations as necessary.

  • Interfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs. Reviews complaints and suggestions relative to assigned products. Submits a report of findings and conclusions

  • Identifies opportunities utilizing new creative approaches and develops initiatives. Maps out strategies for regular business and new product launches/introductions

  • Makes recommendations to the existing line based on reformulation, repackaging or value analysis needs

  • Evaluates promotion and advertising program. Recommends improvements or changes.

  1. Leads and Develops People
  • Provides leadership, guidance and management to staff

  • Establishes high workplace operating standards and values

  • Provides input in setting performance objectives for team

  • Clearly communicates priorities and required results with team

  • Provides input in assessing performance of team-members

  • With Brand manager, provides coaching, feedback, development opportunities and recognition to staff

  • Influences others to achieve difficult goals

  • Maintains appropriate communication with different functional areas of the brand, and with the region and New York when required

Qualifications

  • Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities

  • Creative/innovative thinking

  • The ability to handle a multitude of projects and issues at one time

  • Initiative

  • Excellent team player and interpersonal skills; the ability to interact with all levels within an organization

  • Organization and an orientation to detail

  • Self-motivation; High energy level; the ability to work independently

  • An interest in learning and the ability to integrate information to identify the implications of macro trends for the business.

  • An open-mindedness. Actively elicits different points of view and understands different perspectives

  • Respected and enthusiastic leader

  • Broad/strategic thinker; seeks continual learning and is open-minded

  • Innovative

  • Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.

  • Ambitious; sets high standards. Sets challenging yet attainable goals. Takes calculated risks

  • Strong communicator; clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective, e.g. when to be directiveand when to seek discussion and input.

  • Genuinely interested in developing others

  • Works cooperatively with peers, management, subordinates, and other departments

  • Makes others feel valuedListens attentively. Acknowledges the feelings, views, and contributions of others. Encourages participation in decision making.

  • Seeks personal improvement and adapts behavior to feedback and experience

Job: Marketing

Primary Location: Europe, Middle East, Africa-TR-34-Istanbul

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: No

Job Number: 175045