BD (Becton, Dickinson and Company) Product Specialist, Istanbul,MPS in Istanbul, Turkey
Job Description Summary
Purpose and Fundamental Goals of the Position
Leverage the conversions in the market to Safety Products.
Ensure the awareness of customers about high quality of pre-analytical process management.
Increase the category share of BD in the target market
Increase the awareness level of the customers on the Health Care Workers’ safety issues
Implement BD Sales strategies to achieve the objectives in the target market
Establishing, and maintaining strong relationships with the distributors and the customers.
Key Tasks & Responsibilities
To build business relationships within hospital accounts to maximize sales of a specified range of products by creating and developing “Best Practice” procedures related to added value products on dedicated area
Maintain and develop market expert knowledge in terms of customer needs, local healthcare strategy, competition, technologies and applications
Monitor, collect and analyse market potential
Actively be present in every step of the buying process starting from demand creation to purchasing procedures
Being in search of opportunities in terms of regional expansion
To build relationships and communicate with key opinion leaders to create and maintain awareness of ‘Best Practice’, trends and procedures
To constitute brand loyalty among key opinion leaders, physicians and key nurses thorough continuous and stable market presence
Communication of market and competitor information
To liaise and work with distributors and Clinical Resource Consultant to provide customers product education and training to support added value business in dedicated area
To present clinically orientated but commercially focused product training programs for identified customers – hospitals.
To identify, select and prioritize target accounts and Key Customers on dedicated area in alignment with corresponding distributors
Achieves standards, expectations and performance as agreed with Business Manager.
Develop efficient and effective call planning to maximise use of time.
To represent BD in a professional manner on all occasions. To take ownership of local customer complaints and queries, ensuring they are handled in a timely and professional manner.
To attend meetings, conferences, and exhibitions to promote both BD company image and selected range of products.
In liaison with Clinical Resource Consultant, co-ordinates product promotion and launch activities according to marketing strategies
Educational background in Positive Sciences (ie biology, chemistry, molecular biology & genetics..)
Excellent knowledge of MS Office applications
At least 2 years working within the Healthcare,Medical sales environment
A clinical background will be an advantage Being fluent in English is an advantage
Good knowledge of computer and software systems
Willing to travel frequently
Professional Skills & Key Competencies
Understanding of sales data – skills to interpret sales trends, handle collection, collation and use of data
Can quickly assimilate complex information and present ideas in a simple effective way
An ability to identify business opportunities in relation to growth and retention strategy
Ability to work autonomously, and be capable of independently generating, prioritizing and handling own work
Commercial understanding – business acumen in relation to, distribution and pricing
An understanding of the Health Care Industry, key drivers, and influencers, in terms of establishing effective account objectives
Adapts business style to build effective customer rapport and relationships
Takes a positive team player approach (colleagues, commercial partners, etc)
Excellent verbal and non-verbal Communication skills
Organization skills – use of resource in order to maximize return on sales, time and materials
Negotiation and influencing skills – ie communication, listening, persuasion
Exhibits good decision making skills
Hard working, smart worker, continuous and versatile learner
Self-motivated with the desire for self-development and initiative
High personal integrity and ethical standards
Relationship building, influencing without formal authority and negotiating skills
Excellent planning, organizational, interpersonal and problem solving skills
Influencing and negotiation skills, strong interpersonal communication skills (written and verbal)
Well-developed presentation skills
Willing to adapt to various situations on a daily basis and respond to client and distributor needs
Willing to travel extensively and being self-organized to work remotely
Open minded, being able to work together in close contact with people from different culture
Demonstrates a high degree of self-motivation, target orientation and drive to achieve results combined with a genuine desire to help all people live healthy lives.
Good at handling pressure and stress
Eager to learn, strong self-confidence, positive mindset and attitude
Primary Work Location
TUR Istanbul - Rüzgarlıbahçe Mah
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.