Marriott Director of Sales & Marketing - Bodrum EDITION in Turkey, Turkey

Description:

Director of Sales & Marketing - Bodrum EDITION

ABOUT THE BRAND

EDITION is an unexpected, refreshing collection of individualized, one-of-a-kind hotels that caters to guests expecting, and in turn demanding, a unique experience - not merely a place to sleep.EDITION employees embrace our Ethos, Core Values and Ideals to bring our brand and exceptional service to life.

HOTEL SUMMARY

This exciting and high profile project will bring the EDITION brand to a key resort destination of choice in Turkey. Created through an industry changing partnership between boutique hotel impresario Ian Schrager and global hospitality powerhouse Marriott International, The Bodrum EDITION will represent a new category of hotels, combining the style and design of a boutique with the service and quality of a luxury hotel.

With a planned opening in 2018, the Bodrum EDITION will be positioned in the upscale northern part of one of Turkey s key resort peninsulas, and within close proximity to the state-of-the-art marina complex Palmarina Yalikavak . This 159 room beach-front resort hotel will feature an extensive food and beverage offering by the beach, luxury Spa and meeting rooms. The hotel will be ideally positioned to offer an exceptional opportunity to discover a unique combination of traditional and authentic flavor as well as a glitzy high-end experience.By leveraging its location and the international pull of the EDITION brand, the hotel is anticipated to lead the lifestyle market as well as complement the strong appeal internationally of this high-end resort destination.

POSITION SUMMARY

Functions as the leader of the hotel s sales and marketing department with responsibility for the property's reactive and proactive sales, marketing, public relations and e-commerce strategy.Requires strong connectivity to the right networks of high profile guests and the ability to do non-traditional selling and public relations (PR) that generates high revenues for the hotel.Provides day to day leadership to the sales staff to achieve hotel sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based guest and client relationships that enable achievement of the hotel s sales objectives. Develops and leverages local networks to bring the right business to the hotel (e.g., selling top suites, high value events) as well as establishes and maintains high levels of exposure and visibility for the property.Focuses primarily on transient, consortia sales, negotiated corporate accounts, and high profile guest and companies as well as high end leisure transient sales and special event sales. Maintains strong market specific relationships and required connections. Manages the marketing budget to enable development and pull through of hotel specific campaigns, promotions and collateral to drive revenue and meet property objectives. Leverages, as appropriate, existing Marriott and Ritz-Carlton Sales and Marketing engines to implement hotel-wide strategies that deliver products and services to exceed guest expectations.Partners with EDITION s Corporate Office and the Ian Schrager Company who will provide the lead on design, concept, brand integrity , marketing, food and beverage concepts, public relations and special event consulting at the hotel level.

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major;4 years experience in the sales and marketing or related professional area.

OR

4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

Qualifications

JOB SUMMARY

Sales & Marketing Strategy Development & Execution

Develops sales, marketing and public relations (PR) goals and strategies consistent with the brand business strategy.

Develops sales and marketing goals and strategies that maximize revenues and market penetration; adjusts marketing strategies to reflect changing conditions.

Verifies sales and marketing strategies focus on transient, consortia, negotiated corporate accounts, and high profile leisure sales, selling top suites and high value events, and target high-profile guests and companies.

Grows existing accounts and generate new business to maximize revenue, market share and profits; verifies focus is on proactive and reactive selling.

Executes the sales strategy and verifies individual booking goals are met for both self and staff.

Verifies the development of a strategic account plan for the demand generators in the market.

Assesses market position and recommends product and service needs and changes necessary to meet sales and marketing objectives consistent with brand goals.

Directs and manages group, transient, corporate negotiated and special event sales to maximize profits.

Develops and implements Sales and Marketing policies, plans and procedures specific to property.

Attends sales strategy meetings to provide input on weekly and overall sales strategy.

Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.

Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, guest correspondence).

Negotiates room rates, closes sales and meets aggressive sales targets.

Verifies that the hotel implements a seamless turnover from sales to operations and back to sales while consistently delivering a high level of service.

Leads the hotel sales review process.

Develops pre-opening sales and marketing goals and strategies and verifies alignment with the brand business strategy.

Partners with Operations on a world class repeat guest recognition program to create maximum wallet share.

Leading Marketing and Public Relations Activities

Partners with the Ian Schrager Company and the corporate EDITION brand team to determine and develop marketing communication strategy and tactics.

Provides feedback on high impact public relations, advertising and promotional programs.

Coordinates and executes sales presentations, client meetings, property tours and site inspections prior to key events, as required.

Develops strong partnerships with local public relations and media firms to further increase brand/product awareness.

Develops strong community and public relations by verifying hotel participation in local, regional and national tradeshows and client events.

Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.

Contributes to the development of innovative marketing ideas and proactively develops deployment strategies to establish and maintain high levels of exposure and visibility for the hotel to grow market share.

Manages execution of guest and public relations events in partnership with the Ian Schrager Company, corporate EDITION team, and local public relations firms.

Identifies high profile" guests and companies, and determines the best way to communicate and sell to them.

Contributes property specific information to be used for press releases, prepares information for media kits.

Manages special events (e.g., sponsorship of races and golf outings, parties introducing new products and services, etc.) to gain public attention through the media without advertising directly.

Assigns, supervises and reviews the activities of local and global public relations teams in conjunction with EDITION corporate offices and ISC.

Establishes and maintains effective working relationships with local and municipal government officials and media representatives.

Identifies, develops, and evaluates marketing strategy, based on knowledge of established objectives, market characteristics, and cost and markup factors.

Works with the Ian Schrager Company and corporate EDITION team for approval and guidance on all guest facing marketing (e.g., mostly direct mail/econnects) and major PR events.

Sales and Marketing Point of Contact and Consultant

Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the hotel's financial performance.

Develops and manages internal key stakeholder relationships.

Leverages existing Marriott sales and marketing engines, as appropriate, to maximize revenues for the hotel.

Serves as the sales contact for the General Manager, hotel leadership team and other departments at Marriott and the Ian Schrager Company.

Serves as hotel authority on sales processes and sales contracts.

Supports the General Manager in coordinating crisis communications.

Financial, Sales, and Revenue Management Analysis and Reporting

Provides intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed guest expectations.

Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel s market position.

Researches competitor s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.

Verifies successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.

Monitors period-end reports with emphasis on booking pace and productivity (e.g., group, corporatetransient and special events) and provides feedback to Executive Committee.

Manages operating budget and forecasting for sales and marketing with assistance from Director of Finance & Accounting, to enable specific campaigns, promotions and collateral to drive revenue and meet hotel objectives.

Monitors and critiques sales and marketing Profit and Loss (P&L) statements to verify accuracy and alignment with budgetary requirements.

Monitors market conditions using both local knowledge as well as Smith Travel Reports (STR) to verify hotel is properly positioned in terms of rate, occupancy and mix.

Manages the relationship with the revenue management office/staff (e.g., participate in routine calls, strategy meetings, periodic update meetings, etc.).

Responds to off-hotel (e.g., regional and owner) requests for sales information (e.g., Market Outlook, STR Report critique, etc.).

Reviews revenue management reports (e.g., Demand Eye Chart, Benchmark Pricing Evaluator, Rate/Value Matrix, etc.).

Conducts analysis of guest segment performance at the hotel and in the market.

Reviews daily inventory management reports (e.g., those in MARSHA, KRS, One-Yield, etc.).

Performs assessments of competitor rates, occupancy, and sales activities.

Uses revenue management data to set and load forward-looking prices (e.g., summer, seasonal, corporate, holiday rates, etc.).

Develops pricing strategies, balancing hotel objectives and guest satisfaction.

Uses sales forecasting and strategic planning to verify the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

-{PS..0}->-{PS..1}->Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Job: Sales and Marketing

Organization: Edition Hotels

Location: TUR-Turkey

Requisition ID: 17001C74