Shire Product Manager Hematology in Istanbul (Baxalta), Turkey

Primary Role

A high caliber marketing specialist with considerable experience in the field of product management. Role will be responsible for achieving business objectives for assigned products.

The role is office based however important amount of field based interaction will be required. The candidate is expected to demonstrate skills to manage high level relationships with KOL's, decision makers and other stakeholders in the field of Hematology in Turkey.

  • Plan, deliver and implement an annual marketing program for Turkey that is consistent with global marketing messaging and Brands positioning and will support the local Brands objectives and targets.

  • Evaluate and interpret market insights, unmet needs & trends to develop a strong Brand Plan to support Brands sales and market growth.

  • Demonstrate cross functional team alignment and coordination to achieve results

  • Investigate opportunities for Brands and market development that will enhance perception, sales and patient outcomes in the short and long term.

  • Meet Shire expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation.

  • Build and enhance the positive perception of Shire by demonstrating the Shire Values to customers and community.

Essential Functions


Planning (30%)

  • Create and implement annual marketing plan and launch plans (where appropriate) for Brands by coordinating input from all parties involved that results in a clear marketing strategy, annual objectives, communication plan and opportunities for Brands development and market growth.

  • Participate in the Long Range Planning

  • Produce monthly local forecasts

Stakeholder Engagements (40%)

  • Create lasting and mutually beneficial relationships with key customers and stakeholders including KOLs, Hematology Field Force, Country BRAND Teams and Shire Global and Regional Marketing.

  • Create F2F interaction platform for stakeholder engagements through field visits and congress participation to ensure strong relations with KOL’s and field force on alignment on strategy, plans and execution.

  • Research and anticipate external factors affecting the Brands market by remaining up-to-date on all external developments, legislation, the customer base, clinical papers and world-wide media perspectives etc

Deliver Marketing Plans (30%)

  • Demonstrate Shire’s leadership in Hematology in National and International Congresses.

  • Drive & Lead the Marketing and Commercial activities.

  • Monitor effectiveness of promotion against agreed objectives.

  • Manage promotional budgets to remain within agreed spending levels.

  • Implement strategies to maximize pricing and product mix opportunities.

  • To anticipate current and future trends in disease management and market environment which are likely to affect performance and potential of the product including competitor activity.

  • Produce marketing material to support strategy and objectives for Brands that complies with company processes and relevant Code of Conduct.

  • To communicate effectively within the organization to ensure motivation and alignment of sales force and other key people in achievement of product objectives.

  • Inspire the company around Brand and be recognized as “Brand Champion” by developing and continuously updating knowledge of therapy, products and market, for self and the field force.

  • In collaboration with the regional leadership and Marketing counterparts, conduct Advisory Board meetings when required.

  • Brief and monitor agencies to ensure integrated marketing communications strategy is reflected in all activities and that communication goals are met.

Education & Experience Requirements

Include educational requirements or equivalency, required years and type(s) of experience, and necessary licenses or certificates. Specify which are required and which are preferred.


  • Relevant university degree in Marketing /Science or Pharmacy

  • 5+ years experience as a Product Manager in pharmaceuticals or biotechnology

  • IT skills in standard Microsoft office applications


  • Masters Degree in a biological or medical science or medical qualification OR Marketing

  • Business qualification e.g. MBA

  • Experience in rare disease or chronic disease management preferably in the field of Hematology and Oncology

  • Experience with product launch in pharmaceutical or biotechnology industries

  • Pharmaceutical sales experience in the field

Key Skills and Competencies

Describe critical skills needed to successfully perform job, which should be representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The candidate has to be organized and able to manage multiple projects in result oriented manner.

  • Proven ability to develop positive professional relationships with key customers.

  • A high degree of flexibility in a potentially changing market and organization.

  • Positive attitude, enthusiastic approach.

  • Analytical and challenging mind.

  • Commercial acumen.

  • Self-motivated.

  • Strong presentation, influencing and negotiation skills.

  • Professional appearance and presentation when interacting with customers and colleagues

  • Self-starter mentality.

  • Likely to influence team members through their work, and thus able to train colleagues where necessary, or lead a team of peers in projects and other work.

Other Job Components

Complexity and Problem Solving

Describe the decisions made by the incumbents on a regular basis. Include decisions within the incumbent’s authority to make as well as those decisions that must be referred to a higher level.

  • The person must manage his/her own working schedule to meet objectives and timelines.

Internal and External Contacts

List contacts this job advises, consults and coordinates with on a regular basis. Describe to whom this job is accountable. Indicate each Contact Category (Internal, Vendor, Customer, or Other) and provide examples.


  • Reports to Franchise Head Hematology

  • Contact with the global and regional teams as required, through team-working and projects.

  • Medical

  • VD&A

  • Commercial Operations

  • Sales team

  • Business Leads

  • HR


  • Key Opinion Leaders and relevant customers when required

  • HCP organizations and regional medical societies.

Other Requirements

List any other job requirements, including domestic travel, international travel, driver’s license, physical abilities required, etc.

  • Driver’s license mandatory

  • Ability and flexibility to travel extensively regionally and internationally as required.

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.