Takeda Pharmaceuticals Product Manager (Specialty Care) in Istanbul, Turkey

Job Purpose:

  • The Product Manager, of the SC Marketing function will be accountable for the development and implementation of a comprehensive marketing strategy for his/her products.

Principle Accountabilities:

  • Responsible for leading brand strategy and brand maximization activities for his/her products.

  • Managing marketing initiatives in close collaboration with cross functional teams; Medical Affairs, Market Access & Regulatory Affairs, Sales, Marketing, Business Development, etc.

  • Identifying market opportunities and devising strategies and tactics to assure successful execution

  • Working closely with Sales Team and key opinion leaders to implement innovative projects and optimize patient management to drive the brands forward.

  • Partnering with Business Intelligence team on market research projects to identify potential threats & opportunities in order to drive the competitive edge.

  • Participating in refining product messages and materials for sales presentations, as well as supporting segmentation, targeting, and positioning.

  • Identifying and articulating training and development needs and working closely with Sales Excellence and HR Teams, as applicable, to develop and implement trainings.

  • Ensuring that every marketing project meets all regulatory compliance policy requirements.

  • Will act as the commercial subject matter expert and brand advocate within the LOC across cross functional stakeholders whilst , coordinating commercial activities across the area and working closely with the area/regional commercial lead to ensure global alignment

General Qualifications:

  • University Degree

  • Fluency in English

  • 3 years of marketing experience with a preference for demonstrated success that includes development and implementation of strategic and tactical marketing plans, as well as experience in sales force support, additionally preferably at least 2 years of Gastroenterology or Specific Therapeutic Area experience.

  • Previous experience in launching products, and exposure to pharmaceutical product development and brand marketing are preferred

  • Multi-customer marketing experience to include payer, clinician, hospital, and patient segments preferred

  • Excellent presentation, analytical and communication skills (both written and oral)

  • Ability to work with complex scientific information in conjunction with internal MD/PhD level colleagues as well as with external key opinion leaders

  • MENTAL AGILITY: Comfortable with complexity and ambiguity, finds solutions to tough problems, has broad interests, highly curious.

  • RESULTS AGILITY: Delivers results (even in tough situations), resourceful, inspiring, has significant presence, builds high performing teams

  • PEOPLE AGILITY: Can work easily with a diversity of people, politically agile, skilled communicator, manages interpersonal conflict well

  • CHANGE AGILITY: Constant tinker (never satisfied), introduces novel perspectives, enjoys leading change efforts, willingly takes heat of any resistance to change

  • SELF-AWARENESS: Insightful, reflective, clearly understands personal strengths and weaknesses, actively seeks feedback, sensitive of impact on others

Job: *Marketing

Title: Product Manager (Specialty Care)

Location: TR-Istanbul

Requisition ID: 1800772