Takeda Pharmaceuticals Product Manager (Specialty Care) in Istanbul, Turkey
- The Product Manager, of the SC Marketing function will be accountable for the development and implementation of a comprehensive marketing strategy for his/her products.
Responsible for leading brand strategy and brand maximization activities for his/her products.
Managing marketing initiatives in close collaboration with cross functional teams; Medical Affairs, Market Access & Regulatory Affairs, Sales, Marketing, Business Development, etc.
Identifying market opportunities and devising strategies and tactics to assure successful execution
Working closely with Sales Team and key opinion leaders to implement innovative projects and optimize patient management to drive the brands forward.
Partnering with Business Intelligence team on market research projects to identify potential threats & opportunities in order to drive the competitive edge.
Participating in refining product messages and materials for sales presentations, as well as supporting segmentation, targeting, and positioning.
Identifying and articulating training and development needs and working closely with Sales Excellence and HR Teams, as applicable, to develop and implement trainings.
Ensuring that every marketing project meets all regulatory compliance policy requirements.
Will act as the commercial subject matter expert and brand advocate within the LOC across cross functional stakeholders whilst , coordinating commercial activities across the area and working closely with the area/regional commercial lead to ensure global alignment
Fluency in English
3 years of marketing experience with a preference for demonstrated success that includes development and implementation of strategic and tactical marketing plans, as well as experience in sales force support, additionally preferably at least 2 years of Gastroenterology or Specific Therapeutic Area experience.
Previous experience in launching products, and exposure to pharmaceutical product development and brand marketing are preferred
Multi-customer marketing experience to include payer, clinician, hospital, and patient segments preferred
Excellent presentation, analytical and communication skills (both written and oral)
Ability to work with complex scientific information in conjunction with internal MD/PhD level colleagues as well as with external key opinion leaders
MENTAL AGILITY: Comfortable with complexity and ambiguity, finds solutions to tough problems, has broad interests, highly curious.
RESULTS AGILITY: Delivers results (even in tough situations), resourceful, inspiring, has significant presence, builds high performing teams
PEOPLE AGILITY: Can work easily with a diversity of people, politically agile, skilled communicator, manages interpersonal conflict well
CHANGE AGILITY: Constant tinker (never satisfied), introduces novel perspectives, enjoys leading change efforts, willingly takes heat of any resistance to change
SELF-AWARENESS: Insightful, reflective, clearly understands personal strengths and weaknesses, actively seeks feedback, sensitive of impact on others
Title: Product Manager (Specialty Care)
Requisition ID: 1800772